Brand Security

With over 1.8 million trademark applications in 2013, and a first-to-file system, China in particular is a high risk country for trademark squatting and dilution

How secure is your brand? How large is your risk of copycats and counterfeits? Do you have any recourse if you discover these? According to the U.S. Patent and Trademark Office, only 15% of small businesses doing business overseas know that a U.S. trademark provides protection only in the United States. Many of these will manufacture in Asia, and put their brand at risk. Famously, many businesses, including some of the world’s largest names, have wanted to enter the Asian market only to find that someone else has already registered their trademark. With over 1.8 million trademark applications in 2013, and a first-to-file system, China in particular is a high risk country for trademark squatting and dilution.

We have worked with brand owners to ensure that their brand is secure. We explore which further protection is needed when suppliers handle sensitive material and that there are enforceable consequences should the worst happen. We set up programs to ensure that brands are not slowly eroded by cheap copycats and remain a respected brand for Asian consumers. CBI works with enforceable IP rights every day and can advise clients accordingly.

Our Brand Security services include:

  • IP Security Audits
  • Brand Dilution Investigations
  • Trademark Opposition Investigations
  • IP Acquisition Due Diligence
  • Discreet IP Acquisition
  • Brand Vulnerability Testing