CBI Consulting

Know your market. Know your competition.

CBI gathers the intelligence necessary for business planning and development. We provide our clients with unparalleled access to information about competitors’ reputations, products, processes, and future plans.

Our Competitive Intelligence Services put your business ahead of the field.

  • If your business plan includes China, CBI can help you sort out the market in ways that research firms cannot.
  • Do you know how your competitors are supplied, or what their manufacturing processes look like? What about how their supply chains are structured?
  • CBI will tailor a Competitive Intelligence program specifically to suit your needs.

Case Study

Biotech Suppliers

In early 2008, CBI developed an expansive Competitive Intelligence program for one of the world’s leading bio-tech firms. Already extremely successful in Western markets, our client was developing plans for entry into the Chinese market.

Our client did not enjoy the same patent protection they have in Western economies, so they were forced to do one thing in China: compete.

The client approached CBI to help them navigate the veritably complex industry in which they operated. CBI was able to provide information that goes beyond what traditional market research firms are able to offer.

In addition to reputational analysis on key players in the industry, CBI ascertained current and future pricing structures, production capacity, and product development plans for our client’s competitor. CBI also helped our client sort out complex supply chain issues, including the relationships between competitors and their suppliers.

In the end, our client came away with invaluable information that will help them gain a competitive edge in the fast-paced Chinese marketplace.